In 2019, we launched as Desire Adult Store, born from a passion for sexual wellness, self-exploration, and intimacy without shame. Our goal was simple—to provide Australians with high-quality, body-safe pleasure products in a space that felt welcoming, judgement-free, and empowering. From the start, we prioritised discreet shopping, expert curation, and a commitment to education, making intimacy products more accessible than ever.

As the world faced the uncertainty of COVID-19, intimacy took on a whole new meaning. With lockdowns and isolation, people turned to self-care, connection, and pleasure like never before. We adapted, expanding our range of products to support Australians looking to explore new intimacy, whether solo or with a partner. Despite the challenges, we stayed true to our mission—helping Australians embrace pleasure with confidence and comfort.

As our community grew, so did our vision. We realised that intimacy isn’t just about adult products—it’s about connection, confidence, and self-discovery. To reflect this, we evolved from Desire Adult Store to simply Desire, embracing a more inclusive, sex-positive, and approachable identity. This shift allowed us to break down outdated stigmas and continue promoting pleasure as a natural and essential part of well-being.